Two Harbors Microbrew Festival

Festival Package Redesign

The project is a complete redesign package, providing logo, posters, mailers, tickets, wristbands, website and a mobile app for the Two Harbors Catalina Island Microbrew Festival.

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LOCATION

The Two Harbors Catalina Island Microbrew Festival will be held on the beautiful beach of the Isthmus Harbor. This harbor is a Southern California boater’s paradise and a perfect spot for this event with its white sandy beach and outdoor bar.

REASON

This festival is a fundraiser for the Sophie Tarbuck Scholarship Foundation. All proceeds from the festival directly benefit scholarships for the Avalon Schools, which are the only schools on the island of Catalina.

ATMOSPHERE

The event itself will be casual and relaxing, yet educational. There will be many beer vendors participating, exhibiting their brews, and providing presentations filled with tips and techniques on brewing.

GOAL

This event is intended to be a casual gathering that not just calls to the beach community of Two Harbors, but also draws those interested in beer and brewing, exposing them to this little town and island. The island of Catalina will be promoting the event to increase island attendance and business revenues. Easy island access is available through charter boats that depart from San Pedro throughout the day for non-boaters.

AUDIENCE

Welcome all adults, pirates, matey’s, cabin boys, mermaids, beer sommeliers, brewers, hipsters,  boaters, sun and fun lovers’, beer scientists, beer crafters and artists, cooks, and of course, those just looking for a good time in a casual environment, at the beach, on an island. One thing is for sure though, don’t bother attending unless you’re 21 years or older. We will be carding! Many of these visitors will be new to Catalina and others will be regular visitors. Participants will be male and female, primarily aged 25 to 65 years old, middle incomed and up.

PRINT MOCKUPS

MOBILE APPLICATION & WEBSITE

LOGO DEVELOPMENT

POSTER DEVELOPMENT

MAILER & TICKETS

RESEARCH & INSPIRATION

Litany Against My Fears