The primary goal of redesigning the Moffitt Technology website was to replace an outdated site with a modern, responsive, and authoritative digital platform that clearly communicated the company’s comprehensive service offerings, commitment to customized solutions, and deep industry expertise across sectors like corporations, education, and houses of worship. The new website needed to establish Moffitt Technology as a trusted partner and facilitate a smoother journey for potential clients seeking high-quality AV and security integration. My role encompassed the process from ideating the UI/UX design to front-end/back-end development, content integration, and deployment.
The new website, was architected to seamlessly guide visitors through Moffitt’s services, including sound systems, video conferencing, access control, and emergency notification systems. I prioritized a more techy but professional look which enhances the user experience and leans toward giving the user a feel for their service offerings. A dedicated section showcases the company’s four-step methodology and includes authentic client testimonials, which were integrated to build immediate trust and credibility with commercial decision-makers.
The website now ranks on the first page of Google for several target keywords, and Moffitt Technology has reported increased satisfaction with their online presence, noting that the new website has helped them attract higher-quality leads.
